Every business deserves a real home online.

I would love to help you build yours, and build it right.

Cornerstone Web Co.

Websites for coaches and trainers.

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Every business deserves a real home online.

Websites for coaches and trainers. I would love to help you build yours, and build it right.

First impressions

What people decide in the first ten seconds.

Someone hears your name, looks you up, and makes up their mind quickly. Here is what actually helps them say yes.

01

Back up the good word.

Most people arrive having already heard something good about you, from a friend or a review. Your site is where that turns into a booking.

02

Make the next step obvious.

One clear way to reach you, asking for three things instead of nine. That single change gets far more people all the way through.

03

Show your own work.

Real photos of your clients, your sessions, your finished jobs. Nearly 8 in 10 people look for those first, and they trust what they can see you have actually done.

The build

What you get.

Put plainly: we start with a call about who you are actually trying to reach, I write and build the whole site around that answer, and I stay on afterwards to keep it current. That is the whole business.

01

A whole site, not a one-pager.

Home, about, your services, testimonials, contact. Up to eight pages, custom built rather than stacked on a page builder, so the whole thing still opens in under a second on a phone with two bars of signal.

02

Words from a real conversation.

We start with a call about who you are actually trying to reach and what you are offering them. Then I write every page from that answer, in your voice. You are not filling in a template.

03

Your own work, shown properly.

Your photos, your clients, your sessions, your finished jobs. Cropped, graded and placed so they look like the real thing they are, because that is the first thing people look for.

04

Easy to book, find and run.

Your calendar connected properly and a form that asks for three things instead of nine. Search basics so you come up for what you do and where you are. Then a walkthrough video so you can make small edits yourself.

See yours

What would your page open with?

Type what you do. This is the first thing I would put in front of your customer, and the reason why.

Your headline

Change that actually sticks past week three.

Why that one

People do not hire a life coach for information. They hire one because they have tried on their own and it did not hold. Saying you have seen that before is what makes someone reach out.

The one button

Book a free consult

The work

What I build.

A concept homepage for a strength gym: a dark training floor lit by shafts of light, headlined Every athlete stands on four pillars
The sport picker from the same build, showing power, speed, strength and endurance ratings for basketball

Strength and conditioning

Concept build

A full scroll-driven site for a youth strength program, built to show a coach what one of these looks like for their own gym. Four training pillars, and a picker that shows a parent exactly where the work goes for their kid's sport.

The closing frame of this page: a cut stone ledge with a chalk line across it

Cornerstone Web Co.

The site you are reading

Every technique on this page is one I can build into yours. The scrolling opening, the lines that draw themselves, the live preview you just typed into. Scroll back up if you want to see any of it again.

Cam Connor
Cam and his wife on holiday at sunset
Cam Connor on his wedding day

About me

Cam Connor

I build websites for coaches and trainers, and for tradespeople who work with their hands. If you are good at what you do and bad at explaining it, that is exactly who I am for.

When I was two years old I had open-heart surgery. In the years after it I became a spokesperson for the American Heart Association and for local children's hospitals, which meant a lot of fundraisers and community events before I was really old enough to understand why. What I did understand was that a lot of people had put something into me before I had done anything to deserve it.

That is what a good coach does for somebody every day, and it is why I ended up coaching myself. I ran a flag football program for four years. We won four championships and lost one game in that entire stretch. I still take individual basketball sessions with youth and high school players. So when you tell me what you are trying to build with your clients, I am not guessing at it. I have been on that side of the whiteboard.

I got married this past August, which has a way of turning your attention toward things built to last rather than things built to launch. I have also led service trips, including one to Guatemala where we spent the days on a job site and the evenings playing soccer in the road. And I named the company after the cornerstone, the first stone set in a foundation and the one everything else is measured from, an idea that matters to me both in building and in my faith.

On the business side, I went to SMU's Cox School of Business and finished a BBA in General Business in three years, with a minor in Sport Performance Leadership. A summer in risk advisory at Hilltop Holdings taught me to look at a company from the inside and tell the difference between what actually needs fixing and what only looks like it does. That is the part people do not expect from someone who builds websites. I am not only asking whether your page looks right. I am asking which part of it is going to bring you work.

The process

Three steps. About two weeks.

01

We talk.

Thirty minutes. I ask about your work, your customers, and the jobs you actually want more of. No charge and no pitch deck.

02

I build it.

You see the real site, not a mockup. You tell me what to change in plain words and I change it.

03

It goes live.

I put it online, check it on a real phone on a real connection, and send you a short walkthrough video so you can find your way around it. You get the numbers that prove it is fast too.

What it costs

The whole price, up front.

$1,000

to build, half on signing and half when it goes live. Then an optional $250 a month to keep it hosted and looked after.

  • A discovery call, then copy written for every page
  • Up to eight pages, custom built and mobile first
  • Booking integration, contact form and search basics
  • Your domain connected, security sorted, and a walkthrough video
  • Two rounds of changes on the words, two on the design

What the monthly is really for.

The most common reason people end up hating their website is that whoever built it stopped answering. The monthly is the opposite of that. It covers hosting, your domain renewal, security and uptime monitoring, up to two hours of changes a month, and a check in from me with anything worth improving. Cancel any time with thirty days notice. There is no long contract.

Straight answers

The questions I actually get.

It helps, and it is not a foundation. A Facebook page shows personality. It does not show up when someone searches for what you do and where you are, and you do not own it. If Facebook changes something tomorrow, your page changes with it.

You text me and I change it. That is what the monthly covers, up to two hours of changes each month, which handles almost everything anyone actually asks for. No ticket system and no waiting a week. If something is genuinely bigger than that, I quote it before I start rather than after.

This one is plain files with no framework and no page builder on top. The page itself is tens of kilobytes and loads in well under a second. The video streams in behind it after the page is already usable, and phones never download it at all. I hand you the real measurements when it goes live.

Then we get some, or we build around what you have. What we do not do is put stock photos of strangers on your site. That is the fastest way to lose someone who was about to call.

Half when we sign, half when the site goes live. Venmo, Zelle or a bank transfer, whichever suits you. The monthly is separate and entirely optional, and it only starts once you are live.

One to two weeks from the day I have everything I need from you, which is your photos, any testimonials, and your sign off on the copy. The clock starts when that lands, so the sooner you send it the sooner you are live. Rush jobs happen. Ask.

Your domain is yours the entire time, and so is everything on the site: your copy, your photos, your content. Cancel the monthly with thirty days notice. If you want help moving to another provider there is a one off transition fee of $150, and I will make sure you land somewhere that works. No hostage situation.

Get started

Let's talk about your site.

Thirty minutes, no charge. Tell me what you do and I will tell you honestly whether I can help.

Cam Connor

You will be talking to me. I coached for years before I built sites, so this will not feel like a sales call.

Not ready to book? Tell me about the project and I will come back to you.